Marketing Plan Essentials
A decade ago, it may have been acceptable for a property’s marketing strategy to be limited to a “For Sale” sign on a property, print advertising, local postcard drops and the loading of property details onto MLS.
In today’s era —where close to 87% of homebuyers are using the Internet in their real estate search (National Association of REALTORS®, 2015) and where international buyers snapped up over $104 billion in real estate in the United States alone in the 12-month period ending March 31, 2015 (National Association of REALTORS®, 2015)— that is no longer the case.
Today’s real estate buyers are local and international, and are looking for homes through traditional and digital channels. To achieve top dollar for your home, it’s essential that you maximize the exposure of your property to them.
Your Marketing Plan with Sotheby’s International Realty Canada
In addition to offering basic marketing services available through other real estate companies, Sotheby’s International Realty Canada will build a customized marketing plan for your home that is tailored to reach the most relevant and qualified real estate buyers through online, social media, mobile, print and traditional marketing.
Sotheby’s International Realty Canada showcases your home to more quality buyers than any other real estate company in the world. Our associates offer the highest calibre of service, discretion and marketing, regardless of your home’s size, neighbourhood or price point.
International Marketing for Every Listing
Canadian real estate now attracts buyers and investors from around the world, and with this global demand comes the need for increasingly sophisticated international marketing. Our sales and marketing program reaches buyers and real estate investors from coast to coast and from continent to continent with over 800 million annual online impressions and dozens of premier publications.
Unrivalled Online Marketing: Over 1 Billion Annual Impressions
According to the National Association of REALTORS®, close to 87% of today’s homebuyers use the Internet in their real estate search. In this era of the digital real estate consumer, Sotheby’s International Realty Canada is the only real estate company to deliver over 1 billion annual online media impressions.
Our company goes above and beyond the basic lawn sign and MLS exposure offered by other companies. We make a financial commitment to market your home through innovative online marketing programs, and exclusive relationships with global media, including dwell.com, nytimes.com, homes.com, ft.com, juwai.com and luxuryescape.com, as well as on sothebysrealty.com, sothebysrealty.ca and sothebys.com.
Exclusive Print Advertising
Even in the Internet age, online marketing is enhanced by traditional print marketing that is targeted, focused and custom-selected to reach the most relevant buyers.